About Dee McCrorey

"Dee is one of the best. I was happy knowing that she sat on our side of the negotiations table!"   Luther Disney, former VP, Intel Corporation

Dolores "Dee" McCrorey, Chief Risk Guru, Innovation Catalyst and Business Coach of Risktaking for Success LLC, brings her passion for partnering with enterprise thought leaders looking to level the innovation playing field by renovating their workplace cultures and reinventing mid-level talent into entrepreneurial thinkers, do-ers, and leaders.

Dee brings a practical approach to the challenges faced by today’s enterprise leaders and knowledge workers having spent over twenty-five years in the private sector serving in a variety of front line, management, and leadership roles for Fortune 500 companies.

A deep background in manufacturing and supply chain management working for a host of companies such as Intel, Fairchild and National Semiconductor, combined with a passion for leading high potential, high risk initiatives and programs, earned Dee a reputation as a turnaround expert, garnering her a personal brand of someone who would ‘Fix it, Get rid of it, or Reinvent it’. Exploring new ways of solving old problems with Fortune 200 clients and the reinventing of her own business continues to lead Dee in new directions.

Discovering the early benefits (and pitfalls) of social media in 2005, she launched her blog The Ultimate Corporate Entrepreneur. Now hosting two popular Internet radio shows—Coach for Innovation and Big Dreamers! The Reinvent Success Show on BlogTalkRadio and the recent launch of her online learning site School of Innovation, Dee is co-authoring a book on business innovation and expects to wrap up the writing in 2010.

Dee's educational background in Journalism and International Relations and a five-year expatriate experience in Europe and the Middle East provide her with a rich understanding of multicultural settings and international business environments.

She resides in Silicon Valley, CA but loves that innovative technology allows she and her team to extend the reach of her offerings around the world.

Alliance Team

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. Founder of ClearAction, her clients include Accountants Inc, Adecco, Anritsu, Applied Materials, Cadence, Deltek, FormFactor, Hospira, Merck and SunPower. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of intangibles and tangibles.

Founder and president of Design2Market, Steve Yamaguma brings over 22 years of marketing communications experience to the team. A veteran of Silicon Valley, Steve has extensive experience in promoting semiconductor and IT companies in the global market. As a part of the original Intel Inside team, Steve has gained experience in brand development for hi-tech companies and has helped launch branding campaigns for 50/50 Microelectronics, OKI-on-Board, ASAT and IDEC. Steve has been active in the Silicon Valley community having served on various boards including a founding board member of the Japanese American Chamber of Commerce of Silicon Valley and the Silicon Valley Charity Ball Foundation.

Melba-Linda Schertler grew up on a farm in Australia where she worked with draft horses in hilly country. Melba has lived and worked in Australia, USA, Austria and England before settling in Bavaria, Germany. Seven years ago Melba started riding and working with horses again.

For the past twelve years, Melba has been running International Business English, her own language school, with over 100 High Performance courses/ week for all levels of management at the world's largest diagnostic company. Melba has been involved in communication coaching and language training since 1971.

Today, Melba is the director of International Communication Coaching which includes natural leadership training where horses are the co-coaches. Melba and her company Horse-Alliance also work together with Gerhard and Karin Krebs, owners of G & K HorseDream GmbH the pioneers of horse-assisted management training in Europe, and the co-founders of the European Association for Horse Assisted Education (EAHAE).

Background

• NLP Master Practitioner (ITS, London)
• NLP Coach (ITS, London)
• Intercultural Trainer (ICI, Portland OR, USA)
• Equine Guided Educator (Level1) EGE, CA, USA.
• Licensed HorseDream Partner, G & K Horsedream GmbH
• Member of European Association for Horse Assisted Education

"Dee is one of the best. I was happy knowing that she sat on our side of the negotiations table!"   Luther Disney, former VP, Intel Corporation

Dolores "Dee" McCrorey, Chief Risk Guru, Innovation Catalyst and Business Coach of Risktaking for Success LLC, brings her passion for partnering with enterprise thought leaders looking to level the innovation playing field by renovating their workplace cultures and reinventing mid-level talent into entrepreneurial thinkers, do-ers, and leaders.

Dee brings a practical approach to the challenges faced by today’s enterprise leaders and knowledge workers having spent over twenty-five years in the private sector serving in a variety of front line, management, and leadership roles for Fortune 500 companies.

A deep background in manufacturing and supply chain management working for a host of companies such as Intel, Fairchild and National Semiconductor, combined with a passion for leading high potential, high risk initiatives and programs, earned Dee a reputation as a turnaround expert, garnering her a personal brand of someone who would ‘Fix it, Get rid of it, or Reinvent it’. Exploring new ways of solving old problems with Fortune 200 clients and the reinventing of her own business continues to lead Dee in new directions.

Discovering the early benefits (and pitfalls) of social media in 2005, she launched her blog The Ultimate Corporate Entrepreneur. Now hosting two popular Internet radio shows—Coach for Innovation and Big Dreamers! The Reinvent Success Show on BlogTalkRadio and the recent launch of her online learning site School of Innovation, Dee is co-authoring a book on business innovation and expects to wrap up the writing in 2010.

Dee's educational background in Journalism and International Relations and a five-year expatriate experience in Europe and the Middle East provide her with a rich understanding of multicultural settings and international business environments.

She resides in Silicon Valley, CA but loves that innovative technology allows she and her team to extend the reach of her offerings around the world.

Alliance Team

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. Founder of ClearAction, her clients include Accountants Inc, Adecco, Anritsu, Applied Materials, Cadence, Deltek, FormFactor, Hospira, Merck and SunPower. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of intangibles and tangibles.

Founder and president of Design2Market, Steve Yamaguma brings over 22 years of marketing communications experience to the team. A veteran of Silicon Valley, Steve has extensive experience in promoting semiconductor and IT companies in the global market. As a part of the original Intel Inside team, Steve has gained experience in brand development for hi-tech companies and has helped launch branding campaigns for 50/50 Microelectronics, OKI-on-Board, ASAT and IDEC. Steve has been active in the Silicon Valley community having served on various boards including a founding board member of the Japanese American Chamber of Commerce of Silicon Valley and the Silicon Valley Charity Ball Foundation.

Melba-Linda Schertler grew up on a farm in Australia where she worked with draft horses in hilly country. Melba has lived and worked in Australia, USA, Austria and England before settling in Bavaria, Germany. Seven years ago Melba started riding and working with horses again.

For the past twelve years, Melba has been running International Business English, her own language school, with over 100 High Performance courses/ week for all levels of management at the world's largest diagnostic company. Melba has been involved in communication coaching and language training since 1971.

Today, Melba is the director of International Communication Coaching which includes natural leadership training where horses are the co-coaches. Melba and her company Horse-Alliance also work together with Gerhard and Karin Krebs, owners of G & K HorseDream GmbH the pioneers of horse-assisted management training in Europe, and the co-founders of the European Association for Horse Assisted Education (EAHAE).

Background

• NLP Master Practitioner (ITS, London)
• NLP Coach (ITS, London)
• Intercultural Trainer (ICI, Portland OR, USA)
• Equine Guided Educator (Level1) EGE, CA, USA.
• Licensed HorseDream Partner, G & K Horsedream GmbH
• Member of European Association for Horse Assisted Education