ARTICLE (Part 3 of 5):
5 Success Tactics for Team Negotiations
©2002 Dee
McCrorey
Business
professionals may increasingly find themselves in positions
of leading or participating in team negotiations. You
may be called upon to fill various roles during vendor,
partner, and customer negotiations which may have financial
implications for your company. Skillful negotiating
can serve you, as well, when partnering with cross-functional
business units and departments.
Tip #1:
Leverage Roles & Responsibilities
Effective teams understand the importance of leveraging
their negotiating roles and responsibilities to achieve
win-win outcomes. Given any of the three negotiation
scenarios below, you'll want members of your team to
possess these particular skills and expertise:
Scenario 1: Large financial commitment and/or extended
terms.
Needed skills & expertise: Knowledge of current business
and technology, strong understanding of contractual
terms and conditions, in-depth financial knowledge.
Scenario 2: Company could potentially be exposed
to financial, public relations, and/or legal risk.
Needed skills & expertise: Strong understanding of contractual
terms and conditions, knowledge of risk management,
understanding of financial models.
Scenario 3: Intricate negotiating points require
on-the-spot discussion or explanation.
Needed skills & expertise: As needed, strong knowledge
and experience in operations, customer service, sales,
marketing and/or technology.
Financial success can depend upon the lead negotiator's
ability to understand the depth of expertise needed
to achieve the team's desired outcomes. Knowing when
to build upon a person's strength or when to request
outside resources can often determine whether or not
you achieve a win-win outcome.
Every company has its own business processes and legal
requirements for negotiating and approving agreements.
Be certain that you understand these intricacies within
your place of business.
Tip #2:
Build Upon Your Team's Strengths
Many times negotiations teams convene for the sole purpose
of closing a single business deal. Individuals may be
invited from different functional groups to participate
in these negotiations. What results is a mix of individuals
who know little about the full range of skills that
each person brings to the table. For example, a team
member with specialized skills, such as financial know-how,
can help prepare the team to expand their vision to
include cost-savings opportunities that might otherwise
be missed.
The lead, or facilitator, would do well to quickly tap
into the team members' body of knowledge. For example,
the lead negotiator might consider a 2-hour skills-building
meeting expressly for the purpose of identifying gaps
between the desired outcome and the existing skill sets,
experience, and knowledge that reside within the team.
Although your goal, in this instance, is to leverage
(and stretch) your existing resources, you'll know within
two hours whether or not you'll need to request additional
resources and/or funding for targeted training.
Tip #3:
"Flex On Your Feet" During Negotiations
Being able to "flex on your feet" during negotiations
means that team members can modify their language and
behaviors to take advantage of the information that
lies below the surface. It's important for all team
members to be able to 1) read non-verbal communications
and 2) know when (and how) to modify their own communications
style.
Powerful negotiators are foremost excellent listeners
who can ascertain non-verbal cues and clues, as even
lengthy silences can have hidden meanings.
Additionally, by taking the time to understand different
communication styles, you're able to modify your own
style in order to deliver your message in a way that
others can hear you.
Tip #4:
Roleplay Various Negotiations Scenarios
High-level, high-impact, and/or high finance negotiations
can be stressful for the lead negotiator and team members.
This is particularly true if a) the team has never worked
together and/or b) team members have limited negotiating
experience.
You should never punt during negotiations, never think
that your negotiations plan--no matter how detailed
or fine tuned--replaces practice. This would be similar
to reading a management book and saying you now know
how to be an effective manager.
Applying new knowledge in various situations results
in new skill sets. The same applies to negotiations.
For example, practicing different financial scenarios,
where cost-savings points are introduced into negotiations,
can prepare the team to think on its feet.
One way to quickly discover holes in your plan is to
have your team roleplay--their own roles, backup positions
for fellow team members, as well as their counterpart's
role on the opposing team. The outcome from these role-play
scenarios is both a stronger plan and a more knowledgeable,
confident team. Participants then come to the live negotiations
better prepared to deal with a myriad of tactics which
could be used by the other party, such as win-lose,
Outside-the-Box tactics, or aggressive tactics used
to deflect (or hide) their real agenda.
Tip #5:
Apply Outside-the-Box Tactics
Outside-the-Box (OTB) negotiating tactics are primarily
used to achieve three objectives:
-
Shift energy within the environment and between individuals.
-
Draw or deflect attention to or from yourself and/or
team members.
-
Mirror your environment or surroundings to blend in
so as to be heard.
However, effective use of OTB tactics require that team
members bring both creativity and tactical expertise
to negotiations. This means that individual team members
will have progressed to the point where they can think
on their feet in order to leverage opportunities that
come about because of having introduced these tactics.
OTB tactics require negotiating expertise which only
comes from "layering" your teams' skill sets. Layering
begins by understanding the basics of negotiations,
then applying the skills associated with verbal and
non-verbal communications. Finally, developing, or bringing
in from the outside, specialized skills associated with
areas such as finance, legal, risk management, and purchasing.
OTB tactics work best when the team clearly understands
what seamless execution looks like. Timing of cues and
delivery of OTB tactics can have as much to do with
success as the tactic itself.
If your current business needs require more in-depth
knowledge in any of these five tactical areas, please
check-out my Practical Negotiations(tm) teleclasses
at the beginning of this newsletter.
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2000-2001 Risktaking for Success, LLC. All Rights Reserved.
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